Open structure
The relationship between door frames and furniture panels is organized into a single simple symbol.
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Company
Corporate Identity
CI
HAEJOO NC Identity
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The symbol representing open space and the restrained wordmark convey HAEJOO NC's manufacturing expertise and reliability.
CompanyCompany
0701 / Brand IdentityPrecision in structure,
Precision in structure,
confidence in every expression.
Official symbol representing open space
We organized the structures taken from door frames and furniture panels into simple lines and surfaces. The depth and balanced proportions of charcoal, stone, and bronze express HAEJOO NC's precise manufacturing capabilities.
Precise balance
Expresses the accuracy and responsibility of manufacturing companies by restraining the center line and proportions.
Deep texture
Delivers trust and restrained elegance through a combination of charcoal, stone, and bronze.
02 / ConstructionWith proportions and margins
With proportions and margins
Achieved Consistency.
03 / Signature SystemEven if the media is different
Even if the media is different
Consistent impressions.
Company profile, cover, basic version of the brand introduction screen
Application for web header, signature, and long-format signage
Favicon, SNS Profile, Mobile Shortcut
04 / UsageIn any background
In any background
Clarity is essential.
Maintain proportions
Do not arbitrarily change the width-to-height ratio and the spacing of the frame inside the symbol.
Protected space
Maintain independence by securing at least 1/4 of the symbol width as surrounding margin.
Limited Effect
Do not use arbitrary colors, outlines, distortion, excessive shadows, and patterns on top
05 / Brand ColorsContaining trust, materials, and light
Containing trust, materials, and light
Four official colors.
Frame Carbon
#1F201EMaterial Stone
#998B7FThreshold Gold
#C4A467Warm Ivory
#F6F2EAYou can download transparent background PNGs and square icons according to their intended use.
Official assets are used in cooperation documents.
Symbol, English logotype, and slogan
For small sizes and digital screens.
Separate files other than the public PNG will be coordinated after confirming the purpose
For media that require separate color standards, such as printing or outdoor materials, please inquire including the intended purpose of use.
Project Review GuideCI
Frequently Asked Questions.
Key questions and next steps are summarized below.
Q01Where can I check the HAEJOO NC logo?＋
On the CI page, you can check the official symbol and combination logo, web application colors, and basic usage principles.
Q02Can we freely modify the published logo images?＋
Do not arbitrarily change the logo’s proportions, colors, letter spacing, or components, and maintain the provided form.
Q03Can I receive the printed or vector originals?＋
If you let us know the media of use, specifications, purpose, and posting period, we will guide you on the scope of original content provision and applicable standards.
Q04Can the logo be used in the partner introduction materials?＋
You must first verify the facts and purpose of use, and apply it so that it is not misunderstood as approval or endorsement by HAEJOO NC.
Q05Where can I inquire about logo usage?＋
If you send the purpose of use and a draft to the project inquiry or main email, we will guide you through the verification process.
Project InquiryHave drawings, quantities and a schedule?
Have drawings, quantities and a schedule?
We can begin the review.
Please prepare the project name, site location, furniture scope, estimated quantity, target delivery date and available drawings.