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Company

Corporate Identity

CI

HAEJOO NC Identity / VER.02

Rooted in modern sensibility and Italian design philosophy, the identity expresses a commitment to elevating space through furniture and interiors while designing for the lives of our clients.

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01 / Main Logo
Deep Green HAEJOO NC main logo
VER. 02 / OFFICIAL

HAEJOO NC — FURNITURE & INTERIOR
The high-contrast serifs, intersecting O forms, curved J and point after N are preserved from the enlarged original artwork.

Brand Slogan

Furniture that adds value to space,
interiors designed for life.

More value to space, design for life.
01Modern DesignModern Design
02Italian SensibilityItalian Sensibility
03Value of SpaceValue of Space
04Customer FocusCustomer Focus
05Sustainable GrowthSustainable Growth
02 / CI Concept

Three letters express
the brand promise.

H · O · C

Selected from the HAEJOO NC name, H, O and C connect enduring trust, harmony between furniture and interiors, and a meticulous approach to making. Together with the H·J·C monogram, they form the core language of the brand.

Heritage

Built together with our clients
trust and heritage

Experience and relationships built since 1999 form the foundation of the brand.

Overlap

Harmony between furniture and interiors,
connecting people and space

The two overlapping O forms express the point where distinct areas connect.

Craftsmanship

Refined detail and
craftsmanship

It represents a precise approach carried from drawing review through production and installation.

03 / Logo System

From the main logo to the symbol,
one consistent impression.

HAEJOO NC main wordmark and descriptor lockup
Main LogoMain Logo

The primary form for brand documents, covers and wide-format displays

HAEJOO NC horizontal symbol and wordmark lockup
Horizontal LockupHorizontal Lockup

The lockup for web headers, signatures and wide-format signage

Official HAEJOO NC symbol combining H, J and C within a rounded frame
Symbol MarkH·J·C Monogram

This symbol combines the brand initials within a single rounded frame. Use the Deep Green square icon for favicons and profile images.

04 / Construction & Clear Space
HAEJOO NC HJC symbol clear-space and Heritage, Overlap, Craftsmanship concept board
Maintain the symbol's original proportions and reserve clear space around the outer frame so no text or graphics intrude. At small sizes, omit the descriptor and use the symbol or wordmark.
05 / Color Palette

A calm spatial palette
centered on Deep Green.

Deep Green#1F3A2EPrimary
Warm Taupe#A69C90Material
Light Beige#E7E5E1Background
Charcoal#2B2B2BTypography
06 / Application

Across print and space,
with the same refined character.

HAEJOO NC main logo on Deep Green stationery
Stationery / Deep Green
HAEJOO NC wordmark on Light Beige paper
Emboss / Light Beige
HAEJOO NC monogram on Charcoal signage
Signage / Charcoal
07 / Usage & Download

In any background
the form stays clear.

Deep Green HAEJOO NC symbol on a light background
Deep Green / Light Background
Light Beige HAEJOO NC symbol on a dark background
Light Beige / Dark Background
01

Original Proportions

Do not alter the horizontal or vertical proportions of the wordmark, symbol or descriptor.

02

Clear Space

Reserve clear space around the outer frame and wordmark so no text or graphics intrude.

03

Approved Colors

Use Deep Green as the primary color and the Light Beige monochrome form only when background contrast is insufficient.

04

Limited Effect

Do not add arbitrary outlines, slanting, distortion, gradients or excessive shadows.

These transparent PNG and square icon assets use silhouettes extracted directly from the supplied enlarged artwork.

Main Logo PNG Horizontal Lockup PNG Symbol PNG Icon PNG
Brand Asset

Official assets are used in cooperation documents.

01 / PrimaryBasic Modular Type

Symbol, English logotype, and slogan

02 / SymbolIndividual symbol

For small sizes and digital screens.

03 / OriginalOriginal request

Separate files other than the public PNG will be coordinated after confirming the purpose

For media that require separate color standards, such as printing or outdoor materials, please inquire including the intended purpose of use.

Project Review Guide
Related Information

Related Information

01HAEJOO NC company information and business scope02Company history since 199903Project collaboration organization and roles04Gimpo Headquarters and Factory Visit Guide05Apartment Furniture Manufacturing Facilities06Preparation for project review inquiry
Frequently Asked Questions

CI
Frequently Asked Questions.

Key questions and next steps are summarized below.

Q01Where can I check the HAEJOO NC logo?

On the CI page, you can check the official symbol and combination logo, web application colors, and basic usage principles.

Q02Can we freely modify the published logo images?

Do not arbitrarily change the logo’s proportions, colors, letter spacing, or components, and maintain the provided form.

Q03Can I receive the printed or vector originals?

If you let us know the media of use, specifications, purpose, and posting period, we will guide you on the scope of original content provision and applicable standards.

Q04Can the logo be used in the partner introduction materials?

You must first verify the facts and purpose of use, and apply it so that it is not misunderstood as approval or endorsement by HAEJOO NC.

Q05Where can I inquire about logo usage?

If you send the purpose of use and a draft to the project inquiry or main email, we will guide you through the verification process.

Project Inquiry

Have drawings, quantities and a schedule?
We can begin the review.

Please prepare the project name, site location, furniture scope, estimated quantity, target delivery date and available drawings.

Project Review Guide031 988 5732Email Us